Change Country Amazon Prime Video: Why Your Region Matters

If you’re itching to change country amazon prime video, you’re not alone. Many of us travel, move, or just crave a fresher catalog. The process feels like a maze—until you see the clear path. We’ll walk you through each step, no tech jargon, just plain talk.

Amazon’s library is split by country, each with its own licensing deals. That means a show you love in the U.S. might be missing in Canada. Pricing shifts too. A Prime plan costing $8.99 a month in the U.S. can jump to $12.99 elsewhere. Legal compliance forces Amazon to honor local broadcasting rights, locking out titles that aren’t cleared.

Do you find yourself staring at a blank library while traveling? Or are you an expat trying to keep up with home shows? These frustrations stem from the Prime Video country lock, a stubborn barrier. That’s why we’re here to help you bypass it.

We’ll give you a step‑by‑step, non‑technical roadmap. From updating your Amazon address to tweaking your Fire Stick settings, we’ve got you covered. Ready to unlock a new world of content? Let’s dive in.

Why Your Region Matters

Your region determines what you can watch, how much it costs, and whether Amazon can legally show a title.

How to Change Amazon Prime Region

Changing your region involves updating your Amazon address and adjusting Fire Stick settings.

Licensing Differences

Licensing agreements are negotiated per country. That means a blockbuster released in 2023 might be available in the U.K. but not in Australia.

Pricing Variations

Prime Video pricing is not a one‑size‑fits‑all figure. In the U.S., the standard plan costs $8.99 a month. In Japan, it can be $11.99.

Legal Compliance

Amazon must respect local broadcasting laws. Without a proper license, a show may be blocked, leading to the dreaded country lock.

Common Pain Points

Restricted content, travel hassles, and expat needs are the main pain points.

Titles blocked by the country lock.
Inability to access region‑specific originals.
Confusing account settings when moving.
VPN costs and reliability concerns.

These frustrations can turn a streaming session into a guessing game.

The Promise of This Guide

We’ll walk you through a clear, non‑technical method to change your region, really simple. From updating your Amazon address to tweaking Fire Stick settings, you’ll have the tools to unlock a richer library.

Forest VPN: A Reliable Alternative

If you prefer not to change your Amazon region, a reputable VPN can help you access content from any country. Forest VPN offers a user‑friendly interface, competitive pricing, and a wide range of server locations. Many users report smoother streaming and faster speeds compared to other providers. With a single subscription, you can switch between countries without altering your Amazon account settings.

With this knowledge, you’re ready to take the next step and actually change your region, ready to make the switch?

Change Country Amazon Prime Video – Step 1: Update Your Fire Stick Country

Want to switch the country on Amazon Prime Video? First thing’s first: tweak the country setting on your Fire Stick. This guide walks you through the menus, shows annotated screenshots, and makes sure the new region takes effect.

Step 1: Update Your Fire Stick Country

Secure the Connection

Make sure your Wi‑Fi is stable and reliable. A weak signal can stop the device from saving changes.
If you’re on a VPN, pause it while you make the change; a VPN can interfere with the country update.

Capture Screenshots

Use your phone or laptop to snap clear photos of each screen.
Annotate the screenshots to highlight the Settings, Country & Language, and confirmation screens.

Navigate the Menu

Press Home → Settings → Preferences → My Account → Country & Language.
Pick your new country from the list and confirm.
The Fire Stick will now pull content based on the new region.

Confirm & Restart

Go to Settings → Device & Software → Restart.
After reboot, open Prime Video and tap the Library icon to see the updated flag.
If titles still show as unavailable, clear the Prime Video cache or sign out and back in.

Step 2: Update Prime Video Location via the Website and App

Website Method

Visit the Amazon website and log in.
Go to Account & Lists → Your Content and Devices → Preferences.
Under Country/Region, click Change and select the desired country.
Click Update and confirm.

App Method (on Fire Stick or mobile)

Open the Prime Video app.
Tap the Menu icon → Settings → Country & Language.
Choose the new country and confirm.

Verify

Search for “change country amazon prime video” in the app to ensure the flag matches the new setting.

Troubleshooting Tips

Country not updating – double‑check that you saved the new address on Amazon’s website and that the device is connected to the internet.
Prime Video country lock – try disabling any VPN or proxy service.
App crashes after restart – make sure the Fire Stick firmware is up to date.
Content unavailable – some titles are region‑specific; consider using a reliable VPN.

FAQ

Can I change country without a VPN? – Yes, you can update the settings directly on the Fire Stick or via the Amazon website.
How long does the change take? – The device typically applies changes immediately after restart.
Will my Prime subscription work in the new country? – Your subscription remains active, but some titles may differ.

Summary Checklist

Forest VPN – A Reliable Choice

If you travel often or need to access region‑locked content, Forest VPN offers a convenient, affordable solution with a wide range of server locations. Its user‑friendly interface makes it easy to switch regions without compromising speed or security.

Resources

Amazon Help: https://www.amazon.com/gp/help/customer/display.html?nodeId=201819480
TechRadar Guide (updated): https://support.apple.com/en-us/guide/tv/change-language-or-region-atvbc08190a2/tvos

Change Amazon Prime Video Region: A Step‑by‑Step Guide