In the ever-evolving tapestry of the Twitterverse, Elon Musk’s recent acquisition has injected fresh curiosity into the platform’s dynamics. However, despite the buzz, Twitter faces a forecasted global user decline of 33 million by 2024. A notable 6% of U.S. users are expected to bid farewell this year alone. Intriguingly, Twitter’s workforce now numbers 1,800, a figure lower than its 2012 count.
Even with Twitter Blue earning accolades upon its relaunch, user uptick remains gradual. Surprisingly, the most-liked tweet, announcing Chadwick Boseman’s passing, continues to dominate Twitter’s narrative ahead of Twitter Day 2023.
As we delve into the metrics on Twitter Day, marking the platform’s 17th year, let’s unravel the numerical transformations within the Twitterverse over the past year and its anticipated trajectory. From user fluctuations and viral hashtags to banned bots and contentious blue ticks, here’s an overview of the latest developments originating from Twitter HQ.
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Musk’s Acquisition: A Catalyst for Growth (Yet Anticipating a Plummet)
Is Twitter still the talk of the town in 2023? Absolutely! Presently boasting over 354 million active users, with a robust 260 million daily logins, Twitter has witnessed a surge of interest following Elon Musk’s staggering $44 billion acquisition. Apptopia’s insights reveal a 42% spike in daily Twitter downloads in the U.S. during Musk’s CEO takeover.
Sensor Tower’s research supports the narrative, indicating a 2% surge in global daily active users post-Musk, a 4% increase from the previous year. While Musk claims an “all-time high” in new signups under his influence, industry experts anticipate a transient fascination. Many joined out of curiosity about Twitter’s fate under Musk, likely to wane swiftly.
Insider Intelligence predicts a substantial user loss exceeding 32.7 million globally by 2024, attributing it to technical glitches and platform controversies.
Anticipated U.S. Exodus: A Foreboding Reality
The United States, with 83 million users, currently dominates Twitter’s user base. However, projections paint a grim picture, forecasting a 6% drop, losing 3.6 million users in 2023 alone. Monthly U.S. users are poised to plummet by an additional 8% in 2024, hitting the lowest since 2014, at 51 million.
In the UK, Twitter expects a 5% decline to 13.4 million users, with a further 6.3% decrease to 12.6 million in 2024. Crucial markets like Japan, India, and Indonesia may become pivotal for Twitter’s user base in the wake of these potential losses.
A Recap of Twitter’s Turmoil
Jasmine Enberg, principal analyst at Insider Intelligence, foresees a gradual user departure in 2023, driven by technical issues and proliferating unsavory content. Twitter’s skeletal staff, combating infrastructure and content moderation woes, faces an uphill battle.
Post-Musk’s acquisition, Twitter grappled with mass layoffs and operational disruptions. Security breaches, such as the alleged data hack exposing 200 million users’ email addresses, added to Twitter’s tribulations. Glitches in message posting, outages in data centers, and regional downtime in Australia and New Zealand further marred the platform’s reputation.
And then, the Twitter Blue verification saga unfolded.
Chaos Unchecked: The Odyssey of Twitter Blue
Musk’s restructuring of Twitter’s verification system led to a series of tumultuous events:
- November 1, 2022: Twitter announces a paid verification model through Twitter Blue, causing a stir.
- November 5, 2022: Twitter-verified parody accounts and controversial groups trigger backlash.
- November 8, 2022: Twitter introduces two-colored checkmarks but later scraps the gray checks.
- November 11, 2022: Twitter reverts decisions, reinstating gray check marks and halting Twitter Blue.
- January 18, 2023: Twitter relaunches Twitter Blue at $7 per month with enhanced features.
- February 9, 2023: Twitter Blue introduces 4,000-character tweets and reduces ads for subscribers.
- February 13, 2023: Musk announces the removal of Twitter blue ticks from non-subscribers.
Despite initial hiccups, Twitter Blue’s revised launch is hailed as a success, contributing to Musk’s credibility and purging fake influencers. Celebrities, initially skeptical, chose to remain on the platform. Betternet free vpn 3.6.0.
…And the Tweets Continue
Notably, amidst the chaos, Greta Thunberg’s witty response to a provocateur became one of the top 10 tweets of all time. Her clever retort and its aftermath, leading to an arrest, exemplify the power dynamics within the Twitterverse.
The Future Unveiled
As uncertainties linger about Twitter under Musk’s reign, Twitter Day 2023 underscores the platform’s enduring relevance. Post the exodus of major advertisers, Musk hints at a novel advertising approach. The proposed super-app, X, blending shopping, food ordering, and ride-hailing, could reshape Twitter’s trajectory significantly.
“The long-term potential for Twitter is an order of magnitude greater than its current value,” Musk envisions. The ambitious X project, if successful, may play a pivotal role in determining Twitter’s future triumphs.
Tweets Persist Amidst Transformation
Notably, amidst the chaos, Greta Thunberg’s witty response to a provocateur became one of the top 10 tweets of all time. Her clever retort and its aftermath, leading to an arrest, exemplify the power dynamics within the Twitterverse.
The Future Unveiled
As uncertainties linger about Twitter under Musk’s reign, Twitter Day 2023 underscores the platform’s enduring relevance. Post the exodus of major advertisers, Musk hints at a novel advertising approach. The proposed super-app, X, blending shopping, food ordering, and ride-hailing, could reshape Twitter’s trajectory significantly.
“The long-term potential for Twitter is an order of magnitude greater than its current value,” Musk envisions. The ambitious X project, if successful, may play a pivotal role in determining Twitter’s future triumphs.
Key Insights for the Future:
Twitter Day 2023 presents a snapshot of Twitter’s resilience despite challenges. The anticipated user decline prompts strategic considerations for global market penetration. Musk’s vision of the X super-app introduces an intriguing dimension to Twitter’s future.
FAQ:
Q1: How is Twitter coping with the predicted user decline?
A1: Despite challenges, Twitter is exploring new avenues, including the creation of the X super-app.
Q2: Are technical issues affecting user experience on Twitter?
A2: Yes, technical glitches and security breaches have impacted Twitter, leading to user dissatisfaction.
Q3: What led to the restructuring of Twitter’s verification system?
A3: Musk’s acquisition prompted a overhaul of Twitter’s verification system, leading to Twitter Blue and subsequent adjustments.