Internet Trends Report: Key Insights from Mary Meeker's

Mary Meeker’s Internet Trends Report, a seminal work since 1995, offers a deep dive into the digital world. The latest version, with 334 slides, thoroughly examines the critical issues of online privacy and security.

1. Global Connectivity: A Shift in Dynamics

As of 2018, more than half of the world’s population has embraced internet connectivity, a significant leap from 24% a decade ago. However, the growth of smartphone adoption, a key driver of internet use, is experiencing a slowdown, with a 4% decline in unit shipments noted in 2018.

2. Dominance of Asia Pacific in Internet Users

The Asia Pacific region emerges as a powerhouse, constituting 53% of global internet users, overshadowing Europe’s modest 15%. North America leads in internet user penetration, with 89% online, while the Asia Pacific region lags behind at 48%.

3. The Evolving Landscape of Internet Freedom

The concept of an entirely uncensored internet is dwindling, with only 20% of the global online population residing in countries with no internet censorship, down from 24% in 2016. The rise of a “splinternet” is apparent, where local regulations shape online experiences.

4. Escalating Sophistication of Cyber Attacks

Cyber attacks are evolving, targeting entities with access to sensitive data, exemplified by incidents like Equifax and Marriott. The frequency of these attacks is on the rise, with several countries, including the U.S., UK, Netherlands, and Germany, publicly attributing state involvement.

5. Tackling Smartphone Addiction: A Growing Trend

There is a notable surge in users actively seeking to reduce their smartphone usage, increasing from 47% in 2017 to 63% in 2018. This aligns with a deceleration in social media use, growing by only 1.1% in 2018 compared to the previous year’s 6%.

6. Shifting Privacy Concerns: A Changing Landscape

While privacy concerns have been paramount, the percentage of people expressing worry has decreased from 64% in 2014 to 52%. This shift may be attributed to perceived advancements in user control, driven by tech giants enhancing privacy management tools, alongside governmental efforts like the EU’s GDPR.

7. The Rise of Encrypted Services

Encrypted messaging services witness a steady surge in monthly active users, with encrypted web traffic soaring from 53% in 2016 to an impressive 87% in 2019.